Personality Types

One way to help people understand their personalities and the personalities of others is to use psychometric assessments which sort people into different personality types. Today we’re going to dive into the basics of one assessment that’s often used in a business context to help managers and co-workers understand each other better: The Insights Discovery system.

Insights Discovery is based on the work of psychologist Carl Jung, and sorts people into four colors, then eight personality types and ultimately into one of 72 unique wheel positions. Let’s talk about each of these distinctions so you can understand more about the Insights Discovery System, and how it can dramatically improve communication.

The Four Colors: Approach and Goals

The four colors used in Insights are cool blue, earth green, sunshine yellow, and fiery red. Each of these colors represents two key related pieces of information: the individual’s outlook on life and the way in which they make decisions. This also impacts the way in which a person is perceived by others.

Cool blue is displayed by someone who is very exacting, who wants everything they do to be to a high standard, who is cautious and thoughtful. They are deliberate in their actions and work within a formal structure. In a group they strive for understanding, and they can be perceived by others as thoughtful and analytical but sometimes distant and unemotional.

Earth green is displayed by someone who is caring and encouraging and who values stability and supporting others. They are happy to share with others and are patient when teaching a new skill. Their ultimate goal is harmony and in a group they foster consensus. They are seen by others as agreeable and relaxed but can also be seen as  mild and docile.

Sunshine yellow is displayed by a person who is fun and loves interacting with others. They value socializing and they are enthusiastic around others, particularly when demonstrating a skill. When working in a group, they desire recognition. They are dynamic and spontaneous, which can lead others to see them as disorganized.

Fiery red is displayed by someone who is action driven, and who is certain and confident. They enjoy a challenge and are often competitive and determined to succeed. This determination means that their goal is achievement and overcoming challenges, however, their single-minded focus can sometimes lead others to see them as impatient.

From Four Colors to Eight Types

Of course, no person is entirely described by one of the colors above: We are all a mix of different traits that we will display differently based on our environment and mood. And, a person can be a mix of different color categories too. From this comes the idea of eight personality types, where in addition to types based on the four colors, there are four more types which represent a blend of two colors.

These eight types map onto the work of Jung, who defined personality as four aspects (sensation, intuition, thinking, and feeling) along one axis (extroversion versus introversion).

The Eight Types: Style and Qualities

The eight types of Jung can be related to the four colors to understand both what a person’s motivation is and how they work in groups, plus understand their underlying personality type. The types are as follows:

Director (fiery red)
Extraverted Thinking
A director is a person who is focused primarily on results. Their biggest priority is to get the most important task they have done to a high standard and on time, and they are not afraid to make big decisions and to implement those decisions assertively. These qualities make them excellent leaders, but they need to be careful so they don’t come across as pushy or impatient.

Motivator (fiery red and sunshine yellow)
Extraverted Intuition
The motivator has the same drive to get results as the director, but this is tempered by an emphasis on positive thinking and a sense of fun. This person has high levels of enthusiasm and can get a group motivated to take on a task or to overcome a challenge. Their ability to enthuse people into implementing plans makes them well suited to roles where they inspire their staff to achieve their goals.

Inspirer (sunshine yellow)
Extraverted Feeling
The inspirer’s greatest strength is their people skills, as they enjoy being around others and have a good understanding of how to motivate and inspire them. But they are not just cheerleaders – they are creative types who can find people-oriented solutions to problems that other people might not think of. Their skill at persuasion can make them good sales people as well as creative team members.

Helper (sunshine yellow and earth green)
Introverted Intuition with Extraverted Sensing
The helper has the sociable aspects of the inspirer but also a more grounded, caring aspect. Instead of wild creativity they have a more solid, supportive, practical approach. They enjoy helping others most of all, and they are willing to be flexible and to see others’ points of view. Their skill at sharing ideas make them excellent mediators as they are good at helping a group to build consensus.

Supporter (earth green)
Introverted Feeling
The supporter is someone who prefers to stay out of the spotlight and to facilitate the work of the group. They are excellent listeners and can empathize with others, so they make good counselors. They are highly loyal to their team, and they like to work supporting others and group rather than just driving results on their own.

Coordinator (earth green and cool blue)
Introverted Sensing
The coordinator is highly organized and puts an emphasis on planning and time management. They have a practical approach to what can be achieved and what steps will be required to implement a plan. They make excellent administrative staff and project managers.

Observer (cool blue)
Introverted Thinking
The observer is detail oriented and cares about everything being correct and defined to a high standard. They are strong at analysis and at meeting rules or guidelines, making them well suited to testing or compliance roles, and really any role that required analytical, practical thought. Often a great fit for legal, financial and technological pursuits.

Reformer (cool blue and fiery red)
Extraverted Sensing with Introverted Intuition

The reformer wants both high standards and strong results, which makes them extremely determined. They have a strength in monitoring performance and discipline, making them well suited to roles where decisions might need to be made based upon logic and data, rather than people and relationships.

If this initial overview has piqued your interest and you want to know more about Jung’s personality types, check back soon as that will be the subject of our next post.  You can also learn more at, or

What’s Your Personality Type?



Personality can be a tricky thing. Often we are so caught up in living our regular lives that we forget that things like personality can have a major impact on how we interact with other people and deal with certain situations. Personality doesn’t explain everything, but it is a foundational part of human interactions and behaviors that we participate in and find around us every day.

The origins of personality science began with Hippocrates in ancient Greece, where the idea of humors became widely accepted as the reason behind the differences in personality people displayed. His four humors were known as sanguine, choleric, phlegmatic, and melancholic.

From Hippocrates to the present   

Hippocrates’ ideas on the origin of personality evolved as science itself advanced. Eventual iterations of his beginning personality hypothesis included the Myers-Briggs test, the DiSC methodology, Insights Discovery and much more. All of these concepts regarding personality were built on similar foundations, although they used different labels to categorize each personality type.

Discovery Yourself utilizes the following categories to determine personality type: talker, relater thinker, and director. These are the four main personality types that can be broken up into further personality categories. These four main labels can still bring great insight not only to your personality but to the personality types of those around you.

Thinkers and relaters are typically more introverted, while directors and talkers tend toward extroversion. Thinkers and directors are highly task-oriented, while relaters and talkers are relationally motivated.

Determining personality

Determining your individual personality type can bring you great insight and clarity into who you are as a person, and why you behave the way you do. Do you tend to find energy in solitary activities, or by facing an engaging social situation? Do you find yourself genuinely interested in the other people around you, or do you focus more on the task you are trying to accomplish?

All of these questions can help you determine where you fall on the personality spectrum. Once you’ve found your category or categories, you can begin to notice when in your life you utilize the strengths of that particular personality type. You can also use this valuable information to notice where you might be struggling to work well with others, taking their professional positions and their personality type into consideration. Instead of chalking up misunderstandings to not working well together, you might find that personality holds the key to more than meets the eye.

Jung opened up an entirely new world with his discoveries, and discoveries into the psychology of personality and the self are still being made today. Insights Discovery is based squarely on Jung’s theories, and as such is an invaluable tool in helping people understand themselves and others. Schedule me, Scott Schwefel, as your keynote speaker, and I will come to your group and address the differences in personalities in a truthful, fun, and easy-to-understand way. Follow me on Facebook, LinkedIn, and Twitter to share my blogs with the color energies you work with!

More of Others, Less of You



More of others, less of you. Sounds a bit harsh, doesn’t it? More of others, less of you is simply a way to make sure personalities are being balanced in everyday interactions. Part of the essential method of adapting and connecting is understanding the personalities of the people around you that you interact with every day. Whether you’re in the office, at home or interacting with strangers, adapting to their personality type is essential for interpersonal success.

Making a conscious effort to adapt to the personality strengths of others doesn’t lessen your grasp of your personality; rather, it enhances your understanding of all your social interactions. Adapting and connecting with other people serves to change your inner perceptions of who they are and ultimately changes how you interact with them on a much deeper, subconscious level.

How to make more of others

In a world that prizes individuality and independence, how do we go about learning how to make more of others? Part of Insights Discovery is knowing what color personality you are, and how this can change and reflect upon your interactions with others. Attentive and empathetic listening is one way to start pulling the focus away from yourself and towards others, to begin to change both your outer and inner ways of interacting and communicating.

Observe what other people are doing, and listen to what they are saying. Peoples’ personalities shine through their interactions with others but often go overlooked because we are putting our attention on the wrong things. Once you have observed and listened to a person, figure out where they fall on the four color personalities chart.

Peoples’ personalities aren’t always easy to decipher, especially if they act differently outside of work than they do inside. However, their general way of being will remain consistent, and their strong personality characteristics will become evident. Matching your co-workers up to the four color personalities chart can get you started interacting with them on an entirely new level.

How to interact with others

You may recall that the four main color personalities are Fiery Red, Earth Green, Sunshine Yellow and Cool Blue. Already these four categories evoke certain feelings or characteristics you can attribute to them. By consciously bringing to mind the characteristics you want to display when interacting with others, you can more effectively communicate with people who have the same personality type as you, but those who are also very different as well.

Jung opened up an entirely new world with his discoveries, and discoveries into the psychology of personality and the self are still being made today. Insights Discovery is based squarely on Jung’s theories, and as such is an invaluable tool in helping people understand themselves and others. Schedule me, Scott Schwefel, as your keynote speaker, and I will come to your group and address the differences in personalities in a truthful, fun, and easy-to-understand way. Follow me on Facebook, LinkedIn, and Twitter to share my blogs with the color energies you work with!