by Scott Schwefel | Nov 24, 2015 | Blog
The four personality types exemplified by the four colors have existed for centuries. Before they were called Fiery Red, Earth Green, Cool Blue, and Sunshine Yellow they were known as humors. The four humors dictated the four most common temperaments that people...
by Scott Schwefel | May 7, 2013 | Blog
To start off my blog series on the Insights Colors, I want to begin by explaining where our research began. Our concept in studying human behavior is as old as ancient Greece; it all started with Hippocrates’ observation of consistent behavior patterns in humans. ...
