The History of the Four Personalities


The four personality types exemplified by the four colors have existed for centuries. Before they were called Fiery Red, Earth Green, Cool Blue, and Sunshine Yellow they were known as humors. The four humors dictated the four most common temperaments that people displayed. Hippocrates was the first to inspire the idea of humors, which were called sanguine, choleric, melancholic, and phlegmatic.

Carl Jung used the idea of the four humors to influence his discoveries about the intricacies of human behavior. His thoughts involved the four personalities as well as the idea of the conscious and unconscious minds, where the four personality types lived. Jung personified this split between the conscious and unconscious as representing the ‘other,’ or ‘dark’ part of our personality.

Between the dark and the light

Jung didn’t intend the dark side to mean the less desirable parts of our personalities, but rather the unconscious aspects of the four types. This shadowy portion of the human character includes all of feeling and a portion of the sensing and intuition. Thinking, he claimed, was an entirely conscious act, so it is considered to be ‘in the light.’ The shadow and light portions of our personalities are inseparable from one another.

Understanding how the shadow and light parts of us work together is essential when attempting to understand the effects of our characters on our families, our work, and on all the other aspects of our lives. Taking thoughts, beliefs, and habits from the dark side into the light can help us understand why we are the way we are and how we can best interact with the world around us knowing what we know about ourselves.

The darkness always mixes with the light, and some aspects of the four personality types will be in the shadow while others are in the light. Hippocrates never went further than his theory of humors to explain the inner motivations of human behavior, but Jung certainly built upon this early perspective in his work.

Interactions with the four personalities

Interactions between the conscious and unconscious minds are incredibly important in influencing how we think and behave. Our strengths, or the personality type we exemplify the most, is going to be conscious most of the time- that is, we are aware of how we think, act, and react in certain situations. However, thinking about the other personality types can help an individual to understand that they can use each of these personality types and their strengths in everyday situations when it is beneficial to do so.

Jung opened up an entirely new world with his discoveries, and discoveries into the psychology of personality and the self are still being made today. Insights Discovery is based squarely on Jung’s theories, and as such is an invaluable tool in helping people understand themselves and others.  If you would like further help in identifying yourself or others as part of the four color personalities, schedule me, Scott Schwefel, as your keynote speaker. I will come to your group and address the differences in personalities in a truthful, fun, and easy-to-understand way. Follow me on Facebook, LinkedIn, and Twitter to share my blogs with the color energies you work with!

History On The Basis Of The Insights Discovery Model

colour-wheelTo start off my blog series on the Insights Colors, I want to begin by explaining where our research began.  Our concept in studying human behavior is as old as ancient Greece; it all started with Hippocrates’ observation of consistent behavior patterns in humans.  Hippocrates theorized that certain behavioral tendencies were due to the effect certain bodily fluids had on different people.  He identified four “humors”, or personalities, that are so prevalent that they are still used today, even though medical science has since moved away from the physical aspect of Hippocrates’ theory.

The Insights Discovery color wheel has four color energies: Cool Blue, Fiery Red, Earth Green, and Sunshine Yellow.  The four “humors” Hippocrates observed coincide as follows:  Melancholic, Choleric, Phlegmatic, and Sanguine.  Unfortunately Hippocrates and his colleagues didn’t have the technology we have today to analyze their results.  But just like any great discovery, their research has been studied and expanded upon throughout time.

The extensive body of psychological research on personality of Swiss psychologist Carl G. Jung is the basis on which the Insights model was devised.  Thanks to the years of extensive research, what you learn through Insights Discovery training can be applied in your every day life to bring you more understanding of yourself as well as of others.

Now that you have a brief history of the research that allows us to do our important work, I feel confident in launching into the explanation of each Insight color.  Next week I will begin with Cool Blue, those personalities that are introverted, thinking, and reflect on situations.  The following weeks will focus on Earth Green, then Sunshine Yellow, and finally Fiery Red.  To receive updates on when I post new blogs, be sure to connect with me on Facebook, LinkedIn and Twitter.  You’ll be glad you did so you can find out which color energy is most like you, and so you can share the blog with coworkers, family, and friends on the color that is most like them!